Infrastructure behind a fleet, and a portal for the dealers selling it

Intrepid sells high-value center consoles through a dealer network, which creates two problems at once.

The first was findability. The site had accumulated the usual technical debt — crawlability issues, a content library that wasn't earning its keep, and no coherent picture in Search Console of what was actually being indexed.

The second was distribution. Marketing material had to reach dealers, and there was no controlled way to do it. Assets moved by email and file share, which means dealers work from whatever version they happen to have, and the brand loses control of how it's presented at the point of sale.

A technical SEO rebuild. A full audit first, then the fixes: crawlability, indexation, and Search Console architecture that reports something actionable rather than noise. Blog and editorial content was rewritten and delivered with developer and editor handoff notes, so the work could be implemented cleanly rather than reinterpreted.

An authenticated dealer portal. A gated distribution system that lets Intrepid push marketing material to the entire dealer network from one place. Dealers get current assets. Intrepid keeps version control and knows what's being used. It removes an entire category of manual work and an entire category of brand drift.

Over the most recent 90 days, the site drew 47,000 active users and 321,000 events, with the homepage alone taking 113,000 views across 45,000 users.

Engagement is high across the funnel: 4.4% bounce on the homepage, 3.6% on the fleet index, and 1.6% on pre-owned inventory — the page where a serious buyer with money in hand actually lands.

Search is doing real work, with 8,900 users arriving from organic. Direct traffic dominates at 30,000, which is what a brand with genuine recognition and returning buyers looks like.