01 — Journal

Writing

Journal

Notes from the build. Configurators, asset pipelines, indexing, and the parts of a manufacturer's site that decide whether anyone can actually buy anything.

8 postsConfigurators3D PipelineTechnical SEODealer SystemsProductionInterfaceNotes

ConfiguratorsAUG 04, 20269 min

The configurator is the sales floor

A boat builder is not a feature on a website. For most manufacturers it is the only place a buyer commits to a spec — and the only page a dealer can close against.

3D PipelineJUL 21, 202611 min

136 MB to 4.6 MB, and why nobody noticed the difference

The asset pipeline behind Build Your SV: what we cut, what we refused to cut, and the export budget that keeps it from creeping back.

Technical SEOJUL 08, 20268 min

Google cannot see your JavaScript

Dealer SystemsJUN 19, 20267 min

Dealer portals are infrastructure, not marketing

ProductionJUN 02, 20266 min

Model-year deadlines do not move

InterfaceMAY 14, 20265 min

Stop animating the thing people are trying to buy

Technical SEOAPR 28, 20267 min

What a technical audit actually finds

Rarely a clever bug. Usually four vendors' worth of decisions layered on top of each other, none of them written down.

NotesAPR 09, 20264 min

The brief is usually wrong, and that is fine

07 — Contact

If your team can't build it and your last agency didn't, let's talk.

Engagements start at $8,000/month. Tell us what's broken and we'll tell you honestly whether we're the right fit.

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